Technology Products and Services

With a heritage in consumer electronics and technology PR, the Crenshaw team is uniquely qualified to develop game-changing PR programs for technology companies and their products. Our technology PR experience ranges from blockbuster product launch programs to highly successful work for brands in CE, telecom, digital media and ad tech, applications and mobile technology, b2b/tech services, and green tech.

Technology Products and Services • July 28, 2016

Wearsafe Labs

A Safer World With Wearsafe In an unsafe or uncomfortable situation, wearable personal safety service Wearsafe connects the wearer with trusted friends or family at the push of a button so that they can get help. Our team leveraged the 2016 back-to-school season to help Wearsafe tell its story to college students and their families. […]

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Technology Products and Services • May 2, 2016

The NHP Foundation

Where You Live Matters The NHP Foundation is dedicated to the development, construction, and preservation of sustainable, service-enriched housing that is not only affordable for low and moderate-income families, but beneficial for those families and the broader communities where they live. We help NHPF promote the remarkable success of Operation Pathways, a services programs created […]

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Technology Products and Services • March 2, 2016

Adstream

Managing Global Media Assets Global businesses spend millions to create top advertising content, but as much as one-third of marketing assets can go unused. UK-based Adstream works with 7,000 global agencies and brands to manage all-important TV, video and other media assets and to enable creative collaboration and efficient distribution of marketing content. Following its acquisition […]

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Technology Products and Services • January 27, 2016

Jopwell

Making The Workforce More Colorful Business partners Porter Braswell and Ryan Williams founded diversity recruiting platform Jopwell after working at Goldman Sachs and realizing that most minorities lack the opportunities they have had. Today Jopwell connects high-profile technology and corporate employers with black, Latino and Native American candidates from across the U.S. Our team helps […]

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Technology Products and Services • January 1, 2016

Syncron

Optimizing The Aftermarket Supply-chain challenges cost time, money, and customer good will. Stockholm-based Syncron is the only aftermarket service provider that focuses exclusively on service parts management and pricing for the world’s leading manufacturers. Syncron’s SaaS solutions enable companies to transform their aftermarket service operations to dramatically increase profitability, cash flow and customer loyalty. We […]

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Our Consumer and B2B Technology PR Firm

Successful visibility in today’s crowded marketplace for technology products is all about differentiation. At Crenshaw, we specialize in identifying, shaping and communicating the core innovation that makes a brand different from the rest. We then base our communications strategy and message development on those differentiating factors and work to create the most powerful messaging and story for the brand.

Some companies make the error of believing that superior technology, or a better technical mousetrap, is all they need to change the game, gain instant visibility and win in the marketplace. But for most audiences, including investors, analysts, and – most of all – end users and the media who influence them, cool technology is just the starting point. The key to crafting a successful tech PR program is to make the company’s narrative relevant to end users. We specialize in cracking that code to position a tech product or service as relevant, and its developers as leaders and innovators.

We’ve executed tech PR strategies for established brands as well as successful programs for early-stage tech businesses and launches. It helps that as a tech PR agency, we’re experienced in developing and nurturing relationships with personalities who can help make or break a technology product or brand, – analysts, key reporters and product reviewers, and industry thought leaders who often exert an outsize influence on consumer and partner perception. But at the end of the day, as our case histories demonstrate, a great tech PR program rests upon telling a compelling story about a breakthrough that goes beyond technology to make a real difference in our lives and jobs.

For more information about our work in the technology industries, contact us.