With a heritage in consumer electronics and technology PR, the Crenshaw team is uniquely qualified to develop game-changing PR programs for technology companies and their products. Our technology PR experience ranges from blockbuster product launch programs to highly successful work for brands in CE, telecom, digital media and ad tech, applications and mobile technology, b2b/tech services, and green tech.
Our Work: Big Data, Simplified Tel Aviv-based Xplenty offers cloud technology to make data processing simple for professionals who aren’t versed in Hadoop, the open-source software framework that is indispensable for major technology companies, yet difficult to master. The rise of data analytics outsourcing to the cloud and the need to integrate various data sources […]
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Making Email Work Goodbye, Glengarry! Today’s sales professionals are smarter, more consultative, and more transparent than ever, but they don’t have all the right tools to help them truly excel. Email is a big part of selling today, yet it gets in the way of productivity. ToutApp’s sales software removes common frustrations of email selling […]
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Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf Revitalizing Retail Consumer purchase behavior has changed drastically with the rise of e-commerce and mobile shopping. Today’s shoppers today want a fully integrated retail experience. Mobile […]
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Currency Transfer Made Simple The world’s getting smaller, and business today is borderless. For those companies or consumers who make payments or transfer funds outside the United States or Canada, HiFX offers an elegant, secure, and high-tech solution. Backed by Euronet Worldwide, Inc, HiFX is a leading international payments and foreign exchange services provider and […]
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Innovations In Pain Therapy “Wearable technology” isn’t just about smartwatches or Google Glass. With its groundbreaking portable ultrasound product sam®, ZetrOZ has made ultrasound therapy wearable, creating a new wave of convenient treatments for common pain conditions. Our program targets athletic trainers, physical therapists and other influencers as well as triathletes, “weekend” athletes, and Boomers […]
Read MoreSuccessful visibility in today’s crowded marketplace for technology products is all about differentiation. At Crenshaw, we specialize in identifying, shaping and communicating the core innovation that makes a technology brand and solution different from the rest. We then base our communications strategy and message development on those differentiating factors and work to create the most powerful messaging and story for the tech brand.
Some companies make the error of believing that focusing on tech PR is not necessary, that superior technology, or a better technical mousetrap, is all they need to change the game, gain instant visibility and win in the marketplace. But for most audiences, including investors, analysts, and – most of all – end users and the media who influence them, cool technology is just the starting point. The key to crafting a successful technology PR program is to make the company’s narrative relevant to end users. We specialize in cracking that code to position a tech product or service as relevant, and its developers as leaders and innovators.
We’ve executed tech PR strategies for established brands as well as successful programs for early-stage tech businesses and launches. It helps that as a tech PR agency, we’re experienced in developing and nurturing relationships with personalities who can help make or break a technology product or brand, – analysts, key reporters and product reviewers, and industry thought leaders who often exert an outsize influence on consumer and partner perception. But at the end of the day, as our case histories demonstrate, a great tech PR program rests upon telling a compelling story about a breakthrough that goes beyond technology to make a real difference in our lives and jobs.
For more information about our work with technology PR campaigns, contact us.