You probably have one to work out by, you may have made one when your last romance ended, or for your last vacation. But have you thought about a PR-themed playlist? Herewith, we present our take on the first few songs that might make up an industry list, curated to represent prime times in a PR professional’s life. It’s all there: the highs of winning a piece of business or scoring an exclusive, and the lows of ending a client relationship or watching a competitor get the story that should have been yours. Feel free to download our choices and add favorites of your own.
You’ve been awarded a plum PR assignment without having to submit a proposal. Because of it ubiquitous airplay on TVLand, “Golden Girls” gets a new, younger audience every year and an appreciation of its very sweet song about friendship and gratitude, “Thank You for Being a Friend” – Thank you for being a friend/Traveled down the road and back again/your heart is true you’re a pal and a confidant.
You face a killer deadline pulling together new business decks or an executive presentation. You have to have faith and persevere. So, turn to R.E.M.’s “Losing My Religion” – That’s me in the corner/ that’s me in the spotlight losing my religion/ Trying to keep our view and I don’t know if I can do it/…oh no I’ve said too much…haven’t said enough.
You leveraged a news hook that earns incredible exposure! Pharrell’s “Happy” still says it well, but for an alternative, look at Pink’s “Get The Party Started.” We’ve all felt this exhilarated – I’m your operator/you can call anytime/I’ll be your connection to the party line/I’m comin’ up so you better get this party started.
You and your team have prepared the most awesome results report and can’t wait to present it. Who besides Kanye could craft a song that expresses this powerful feeling? His “Power” declares No one man should have all that POWER/The clocks tickin’ I just count the hours/Stop trippin’ I’m tripping off the power.
Your client has ended a long term relationship without a solid explanation. We all know how to behave professionally and move on, but, just for a minute, you can safely indulge in anger with music. Turn to the CeeLo Green hit euphemistically known as “Forget You,” or, check out the latest from Benmont Tench, “You Should be so Lucky.” You should be so lucky/you should be so sly/as to take my fancy/as to strike my eye/yeah you should be all that/and you should have such stuff. (Last line here.)« Making PR A Priority In The C-Suite | Five Ways To Get Great PR With Specialist Bloggers »