As the calendar turns to 2019, Crenshaw Communications welcomes new technology companies to our client roster: BrandTotal and LiveIntent. BrandTotal is an Artificial Intelligence (AI) startup based in Tel Aviv and NYC, that has developed a marketing platform built by cybersecurity experts from the Israeli Defense Force. It was founded in May 2016 by high…
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News
MediaRadar Hosts “Valley of the Boom” Discussion
by: Richard EtchisonMediaRadar and a standing-room-only audience climbed aboard the tech industry wayback machine Wednesday night, as pioneering co-founders of theGlobe.com reunited in person after 20 years. Dot.com legends Todd Krizelman and Stephan Paternot shared laughs, regrets, and lessons from the heady 1990s boom and bust times. The entrepreneurs are portrayed in National Geographic Channel’s new six-episode limited…
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Crenshaw Welcomes New Team Members
by: Richard EtchisonThe Crenshaw team expanded by three in the fourth quarter of 2019! Erica Schain joined as Account Supervisor, having returned to the U.S. after working in Israel for several years, most recently for Headline Media. Erica has an undeniable passion for technology, people, and writing; and brings a proven track record of successfully executing PR and…
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Crenshaw Escapes The Haunted Hotel!
by: Richard EtchisonOur crew marked Halloween with a special field trip to the BrainXcape Escape Room, where all displayed top sleuthing acumen and teamwork to escape two out of the three spooky chambers in 60 minutes (only 20% of players escape even the first room). After the dramatic escape from the “Haunted Hotel”, some of us suited…
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Remedy’s Jim Curtis Talks Beating Chronic Illness With Fast Company
by: Richard EtchisonClient Remedy Health Media’s “chief storytelling officer” Jim Curtis learned the importance of telling your story by… not telling his. As he details in his interview with Fast Company’s Lydia Dishman, Curtis suffers from mysterious chronic pain that he concealed for many years while on Wall Street. It was only after joining Remedy Health in…
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Robert Glazer Wins Glassdoor #2 CEO Award
by: Richard EtchisonClient Acceleration Partners’ Robert Glazer has won a Glassdoor Employees’ Choice Award recognizing the Highest Rated CEOs for 2018 in the U.S. SMB (Small & Medium Business) category. Glazer was rated #2 of 50 CEOs with a 99% approval rating from employees. Among the 770,000 companies reviewed on Glassdoor, the average CEO approval rating is…
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MediaRadar Talks Facebook vs. Snapchat
by: Richard EtchisonIt was all hands on deck as the Crenshaw team helped as sales intelligence provider MediaRadar host a stellar panel themed “Facebook vs. Snapchat: What’s Next for Third-Party Distribution?” this past April. Adweek’s Marty Swant guided a crackling discussion with a panel of experts who included Maia McCann from Little Things, Emily Cohn from Business Insider, Kieley…
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New Client F-Secure Announces Security Innovation
by: Richard EtchisonCyber-security company F-Secure has been protecting enterprises and consumers from cyberattacks and data breaches since 1988. We recently helped promote an extraordinary innovation. Exposing Potential Threats in Hotels F-Secure announced the outcome of a research initiative where it discovered extraordinary and disturbing vulnerabilities in the electronic key systems used by many hotels. Over a period…
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Greenhouse VP talks #MeToo Workplace Issues
by: Richard Etchison Greenhouse VP of Marketing and Strategy Maia Josebachvili offers sound advice about a controversial subject in an interview with Refinery29’s Judith Ohikuare last week. In the March 13 article, she suggests commonsense solutions to the so-called “Pence rule,” on hugging colleagues, and on appropriate places to hold meetings…
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PR Stork Drops Two New Team Members
by: Richard EtchisonWe are delighted to announce the arrival of two new Crenshaw teammates! Media Relations Specialist Laurie Graff Laurie brings to Crenshaw her 20 years experience in consumer and lifestyle public relations working on everything from start-ups to well-known international brands. Possessing strong writing skills and creativity, Laurie’s background as a published author and theater professional…
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