News

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December 23, 2014

What’s Keeping Us Entertained Over The Holidays

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The holidays are finally here, and our New York PR agency staff is like any other office in that we can’t wait to kick back and catch up on some of our favorite reading, watching, and listening. Our team favors streaming and archived content (which works well with the busy PR professional lifestyle, of course),…
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December 16, 2014

Retale Sweetens The Season

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Retale transforms the printed marketing circular into an easy-to-use smartphone app, helping retailers stay relevant and drive traffic in a thoroughly modern way. Our team’s hard work helped position it as one of the “top 4 shopping apps that will save you money,” as ranked by the Associated Press recently. A well deserved distinction for a…
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December 12, 2014

Putting A Good “Spin” On The Holidays…

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Oh, the company holiday party! Depending on where you work, it can mean either awkward moments or the one chance to let loose during the year (or maybe a little bit of both). At Crenshaw this year, we went with something different, holding the annual holiday party at Spin New York, the establishment owned by…
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December 8, 2014

PR Lessons With HPRMS

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We dropped by a panel discussion last week hosted by the Healthcare Public Relations and Marketing Society of Greater New York, and came back with a slew of helpful tips on improving our health PR pitches. The morning discussion featured healthcare journalists from Crain’s New York, the Daily News, CBS, and Capital New York sharing…
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November 25, 2014

Dr. Max Gomez With ZetrOZ

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Our client ZetrOZ, makers of a first-of-its-kind wearable medical device, was recently interviewed on camera by Dr. Max Gomez, CBS News medical correspondent. The segment features Dr. Max trying out sam®, the miniaturized, FDA-approved device that uses ultrasound technology for therapeutic pain relief and wound resolution. Here are Dr. Max and  Dr. George Lewis, the scientist behind…
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November 4, 2014

It’s Beginning To Look A Lot Like…A Mobile Holiday Season

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Retale, the Web and mobile platform that connects shoppers with their favorite local retailers, has released the results of its holiday retail shopping survey. It’s clear that our smartphones and iPads are essential holiday shopping tools,  with 73% of us using smartphones for shopping and nearly half (47%) preferring it to a tablet. Retailers might…
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October 31, 2014

Halloween on West 20th Street

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Just another day at work for our founder, Dorothy…  We always knew he was a superhero!   A very serious meeting…   And a fine spread for our Halloween festivities…



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October 24, 2014

The Sporkful + Ballantine IPA

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    Client Ballantine IPA’s Jonathan Scala made a special appearance at The Sporkful host Dan Pashman’s book signing earlier this week for his new title, Eat More Better. What could be a better combination?


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October 17, 2014

Crenshaw Adds Cloud Technology Platform To Client Roster

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“Big Data” is bigger than ever,  driving enormous opportunity for business efficiencies, insights, and better decision-making. According to IDC, the market for big data is expected to reach $16.9 billion by 2015. Building on our expertise in cloud technology, Crenshaw has signed new client Xplenty, a Tel Aviv-based data processing company with a dynamic customer…
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