ImPRessions

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May 15, 2019

Why Boeing’s Reputation Radar Failed

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the…
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May 8, 2019

Smart Speakers Offer A Clear Opportunity For PR

by: in: Crenshaw Communications, imPRessions, public relations

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media…
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April 10, 2019

How To Restore A Public Reputation

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the…
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March 19, 2019

What Business People Should Know About PR

by: in: Crenshaw Communications, imPRessions, public relations

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing Occasionally a…
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March 12, 2019

When Your PR Problem Isn’t About PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong. “Bad PR” generally means negative media coverage, but the coverage is often a symptom rather than the…
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