September 18, 2019

Can A PR Plan Succeed Too Well?

by: in: Crenshaw Communications, imPRessions, public relations, technology

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay…
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September 5, 2019

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

by: in: creativity, Crenshaw Communications, imPRessions, public relations

We’re hearing a lot about how automation and machine learning can make our lives easier, as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. Entrepreneur and…
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August 20, 2019

“Stakeholder Value” Is Good PR — And Good Business

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. corporate boardrooms….
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August 5, 2019

Edelman Falls Short As PR Industry Leader

by: in: crisis management, imPRessions, public relations

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a…
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June 26, 2019

When The CEO Should Be The PR Spokesperson

by: in: Crenshaw Communications, imPRessions, leadership, public relations

Public relations teams and their agencies routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? Research by Chief Executive magazine and the USC Annenberg Center…
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