ImPRessions

0
February 23, 2017

The Top Threats To Your Company’s Reputation

by: in: Crenshaw Communications, imPRessions, public relations

In today’s volatile media and social environment, good PR comes at a premium and brand reputation is fragile. Look at Trump’s dressing down of Nordstrom, or the controversy Uber runs into just about every time Travis Kalanick does anything. (More on that later.) Some argue that presidential tweets might actually be good for business, even…
Read more






0
January 19, 2017

How PR And Customer Service Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but…
Read more


0
January 12, 2017

How To Manage A Press Conference (If You’re Not Donald Trump)

by: in: Crenshaw Communications, imPRessions, public relations

Donald Trump gave his first press conference as President-Elect yesterday. Reactions to the presser may vary with the political views of the observer, but most professional PR people would probably say it did not go well. Overall, the transition team seems to be stuck in campaign mode. The briefing was staged more like a mini-rally…
Read more


1
January 5, 2017

The Top PR Trends For 2017

by: in: Crenshaw Communications, imPRessions, marketing

Like any other business discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 billion over the next five years. According to…
Read more