ImPRessions

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December 28, 2018

The PR “Losers” of 2018

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s…
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December 6, 2018

The Problem With Influencers

by: in: Crenshaw Communications, imPRessions, public relations

Influencer programs can be very effective, particularly as part of a strategic PR program. From YouTube kids to @dogsofinstagram, influencer marketing has grown fast in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer marketing, essentially outsourcing…
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November 29, 2018

#MeToo Slams Under Armour: Can It Recover?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. No…
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October 24, 2018

When The Crisis PR Guy Is The Crisis

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet…
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October 5, 2018

PR Buzzwords That Should Be Banned

by: in: Crenshaw Communications, imPRessions, public relations

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably concrete); or “partial water view” (maybe a dried stream bed). A recent tweet about a “Frank Lloyd Wright-inspired cabin” made me think about…
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