ImPRessions




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November 16, 2016

How PR And Content Marketing Can Work Together

by: in: Crenshaw Communications, imPRessions, public relations

Public relations and content marketing are powerful when they work together. This is particularly true for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned…
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November 5, 2016

Six Ways To “Hack” Your PR Program

by: in: Crenshaw Communications, imPRessions, public relations

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our…
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October 27, 2016

When A Privacy Breach Is A PR Crisis: How To Avoid It

by: in: imPRessions

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails…
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October 19, 2016

Social Hashtag Campaign Is A PR Winner For Excedrin

by: in: Crenshaw Communications, imPRessions, public relations

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more…
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October 13, 2016

Reporter Fahrenthold Crowdsources His Way To Glory

by: in: Crenshaw Communications, imPRessions, public relations

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on…
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September 28, 2016

What PR Can Learn From The 2016 Election

by: in: Crenshaw Communications, imPRessions

Every presidential election is a showcase for public relations and political strategy, but the 2016 race has taken PR to a whole new level. There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. The pace of the coverage and social…
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