One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of…
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ImPRessions
When Corporate CEOs Challenge The President
by: Dorothy Crenshaw in: Crenshaw Communications, imPRessionsFor many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. But as the first ten months of Trump’s presidency has been roiled in controversy and marked by unforced errors, we find ourselves…
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Five Bad Reasons To Rebrand A Business
by: Dorothy Crenshaw in: branding, Crenshaw Communications, imPRessions, public relationsWord is that, in the wake of sexual assault allegations against Harvey Weinstein, The Weinstein Company is looking to escape its PR disaster with a rebrand. According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity…
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A PR Trend: The Corporate CEO As Social Advocate
by: Dorothy Crenshaw in: Crenshaw Communications, imPRessions, public relations, reputationWe’re living in divided times, and no PR professional is immune. If it weren’t for historical reminders, like those Hamilton-era honor duels, you’d think our culture is more splintered than ever. Part of what hinders communicators are changes in the news media. The media that once united us has fragmented into highly curated content feeds…
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After The Russia Scandal, Is Facebook Growing Up?
by: Dorothy Crenshaw in: Crenshaw Communications, imPRessionsIs the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in targeted ads to a shady Kremlin-funded organization bent on reaching U.S. voters, I was initially skeptical about any…
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PR Lessons From The Bungled Equifax Crisis
by: Dorothy Crenshaw in: Crenshaw Communications, crisis management, imPRessionsPublic relations people like to talk about “getting out in front” of a crisis; in fact, for a taste of real-life preparation, check out this stress-inducing story about a crisis simulation by The New York Times‘ Sapna Maheshwari. Yet it’s a myth to think you can prevent any event that could wreck a company’s reputation….
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PR Heroes Of The Hurricanes
by: Dorothy Crenshaw in: Crenshaw Communications, imPRessions, public relations, reputationBack-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) But the storms of September also brought some good news. Experts tell us that the U.S. is improving in…
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PR Tips On Being Quoted In The Media
by: Dorothy Crenshaw in: Crenshaw Communications, imPRessions, public relationsAs public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment. We work to generate a quick opportunity for a client or…
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The 7 “New” Rules Of Digital PR
by: Dorothy Crenshaw in: imPRessionsDo you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges. In some ways PR hasn’t changed that much. We…
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Corporate Ghosting: Can We Bust It?
by: Dorothy Crenshaw in: Crenshaw Communications, imPRessionsHave you been ghosted lately? Don’t laugh… if you’re a PR agency or other service business, chances are it has happened to you. I don’t mean that thing where a friend or dating partner suddenly stops returning all texts or calls. I’m talking about business or “corporate ghosting,” which can be just as infuriating and…
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