ImPRessions

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August 23, 2017

The 7 “New” Rules Of Digital PR

by: in: imPRessions

Do you work in digital PR? If you work in public relations at all, the answer is yes. The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. And with change come challenges. In some ways PR hasn’t changed that much. We…
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August 8, 2017

Google Earns Positive PR On Diversity – Under Duress

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick…
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