ImPRessions


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July 22, 2009

Cola Rivals Engage…With Each Other

by: in: advertising, Crenshaw Communications, marketing, public relations, social media

It took me a while to get the Coke-Pepsi social media handshake thing.     I’m referring to that moment of Twitter diplomacy a couple of weeks ago.  The brand rivals agreed to make nice and follow one another, through a notably civil but tepid public exchange of  updates.  The detente was a response to a challenge by Australian marketing firm…
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July 20, 2009

Cronkite, Media, and The Way It Was…

by: in: Crenshaw Communications, technology

Just as there will never be another pop star like the late Michael Jackson, there can never be another journalist like Walter Cronkite. In ways that partly parallel the music industry, traditional broadcast journalism has changed dramatically since those quaint days of of the three-channel, black-and-white TV universe. In both industries, changing technology, demographics, and economic…
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July 17, 2009

Can United Fix Its Broken Reputation?

by: in: Crenshaw Communications, crisis management, public relations, reputation, social media

After musician Dave Carroll’s pricey guitar was damaged following a United Airlines trip to Nebraska back in 2008, the guitar wasn’t the only thing that that took a beating. Now, United is grappling with a battered reputation, and Carroll has become a poster child for frustrated consumers. If you somehow missed the story, here’s the summary. After…
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July 15, 2009

The Art of Saying Nothing

by: in: communications, Crenshaw Communications, crisis management, public relations

Since Samuel Alito’s famous confirmation hearings where he hedged even the question of whether he liked Bruce Springsteen, the art of saying nothing has gained favor in high-stakes Washington proceedings. The latest case is Supreme Court nominee Sonia Sotomayor.  Her carefully scripted answers, calm demeanor and physical composure throughout two days of hearings have been remarkable.  Michael Wolff implied…
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July 13, 2009

Citizen Advertising, 2.0

by: in: advertising, celebrity, communications, creativity, Crenshaw Communications, reputation, social media, technology

  My Twitter account was recently suspended.  It was an accidental move apparently caused by an attempt to control spam, and it was rectified within 24 hours or so.  But for a short time, I was one of hundreds of legitimate users left out in the cold, vainly posting messages asking assistance. As one fellow complainer posted to…
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July 9, 2009

Michael Jackson Makes Internet History

by: in: celebrity, Crenshaw Communications, social media, technology

It’s ironic that Michael Jackson had planned a series of “comeback” concerts scheduled to begin shortly before his death, since no comeback could have matched the media storm surrounding his passing and subsequent memorial service. The service, which was televised, live-streamed, and followed closely by millions on social networking sites in real time, has been called the largest…
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July 7, 2009

When Good Press is Bad PR

by: in: communications, creativity, Crenshaw Communications, public relations, social media

This Sunday I was among many PR professionals who read a lengthy New York Times piece titled “Spinning the Web: P.R. in Silicon Valley.” It recounted the launch of a tech start-up by a youngish publicist using her social and business connections to generate positive buzz through “whispering” to influential non-journalists. One point of the piece is that…
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June 29, 2009

PR Means Having To Say You’re Sorry

by: in: communications, Crenshaw Communications, crisis management, leadership, public relations, reputation

The sad and sudden demise of pop superstar Michael Jackson may have knocked Governor Mark Sanford off the front pages for a weekend, but it didn’t let him off the hook. Governor Sanford’s may have been the most ill-conceived and badly delivered apology of the decade. And, that’s saying something.  I was one of several PR…
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