ImPRessions

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May 11, 2009

Are Newspapers Necessary?

by: in: Crenshaw Communications, technology

  In the movie State of Play, the lead character, portrayed nicely by Russell Crowe despite some cliched lines and really bad hair, is meant to represent old-world media …he’s a rumpled, shaggy, veteran newspaper reporter whose high ideals shine through his gruff exterior as he strives to expose an international conspiracy. As if the…
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May 8, 2009

Mother's Day Goes Social – And Socially-Conscious

by: in: celebrity, Crenshaw Communications, social media

Brandweek ran an interesting feature recently about a M2Moms survey in which 73 percent of moms said they feel advertisers don’t really understand them. While it’s true marketers have lagged in recognizing the purchasing power and social clout of mothers, I feel many are listening to and reaching the so-called Power Moms, on their own digital turf. …
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May 4, 2009

The Future of Ink, Part 2

by: in: Crenshaw Communications, technology

  Finally, the newspaper industry is fighting back.  At least that’s how it feels, and it feels good. As yet another storied paper teeters on the edge of extinction, and Warren Buffett rubs it in, there are some hopeful developments. As noted in a previous post, Hearst Corp. is backing a Kindle-like e-reader created to handle digital downloads of newspapers,…
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April 30, 2009

Branding A Pandemic or "Aporkalypse Now"

by: in: communications, Crenshaw Communications, crisis management, public relations, social media

The media buzz surrounding the influenza virus formerly known as swine flu has resulted in an epidemic of both controversy and criticism.  Is it overkill? Many think so. But over the past 24 hours, the PR offensive around the flu hasn’t been about prevention or panic…it’s about the virus’s brand.  As of yesterday, the World…
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April 27, 2009

Can Craigslist Limit the Damage?

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

  We’ve seen all kinds of business crises in the past several weeks, from the #Amazonfail glitch that took over Twitter to the Domino’s Pizza social media storm.  But, from a PR perspective, it doesn’t get much worse than having your brand be the descriptor for a horrifying crime. Yes, it’s happened before to Craigslist, and…
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April 26, 2009

Facebook Tears Down the Wall

by: in: Crenshaw Communications, social media

At over 200 million monthly users, Facebook is vastly more popular than Twitter, but the micro-blogging service seems to be a growing public and media obsession.  Even Twitter-hater Maureen Dowd recently penned an interview with its co-founder, which, while ostensibly satirical, only fanned a Twitstorm of interest.  Remember when Facebook drew that kind of love-hate?…
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April 22, 2009

Staying Green When You're in the Red

by: in: Crenshaw Communications, crisis management, reputation

  For the past several years, just before Earth Day, we’ve done a survey on behalf of Call2Recycle, a battery and product collection and recycling program, about “green guilt,” a term we coined that’s pretty self-explanatory. Green guilt is what you feel when you toss your soda can into the regular garbage, or shove that once-trendy-but-now-obsolete…
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April 20, 2009

Ford Throws A Social Media Fiesta

by: in: communications, Crenshaw Communications, public relations, social media

At last, some good news from Detroit…or at least, an interesting move in which the words “bailout” and “bankruptcy” have no place. Ford recently announced that it will offer Fiesta subcompact cars to 100 Web types – bloggers, Twitter rockstars,  and social media influencers – for six months.  The lucky 100 will receive car insurance and gas, so they can test-drive the Fiestas…
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