April 1, 2016

What Master Interviewers Can Teach PR People

by: in: Crenshaw Communications, imPRessions, public relations

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the view of the person getting the questions. During this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. Yet something changed this week. Trump has had interviews with conservative Wisconsin radio personality…
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February 18, 2016

Apple’s PR Showdown

by: in: communications, Crenshaw Communications, imPRessions, public relations

It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat…
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February 4, 2016

Martin Shkreli’s Guide To PR Suicide

by: in: Crenshaw Communications, imPRessions, public relations

Talk about a public relations lesson in what not to do. Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Shkreli has become a public villain of cartoonish proportions. It started when, as CEO of…
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January 26, 2016

Why Are PR Agencies So White?

by: in: Crenshaw Communications, imPRessions

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies, where middle-class whites predominate, and where C-level management is mostly Caucasian men. For the unpersuaded, there’s some excellent content on why ethnic diversity is critical to the future…
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January 15, 2016

The PR Wisdom Of Martin Luther King, Jr.

by: in: imPRessions, public relations

Like many professional communicators, I’ve long considered Dr. Martin Luther King, Jr. as an example of natural public relations instincts and admired his speeches and sermons as models of artful and persuasive communications. The celebrated “I Have A Dream” address can still give me chills. But King’s life and writings offer more inspiration for professional…
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