ImPRessions

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February 7, 2018

The Death Of A PR Firm, Due To Bad PR

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”?  That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client…
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January 24, 2018

7 Reasons Why PR Matters More Than Ever

by: in: imPRessions

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some. As Greg Galant of MuckRack once observed, the advertising business is linked with…
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January 17, 2018

Are CEOs Ready To Embrace Social Activism?

by: in: Crenshaw Communications, imPRessions, reputation

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility…
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December 29, 2017

Trends That Will Shape PR in 2018

by: in: Crenshaw Communications, imPRessions, public relations

What can PR  professionals expect in 2018? Despite the acceleration of change, new directions don’t always announce themselves. Yet in 2017 we’ve seen specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow. Shortly before the inauguration of the new president, some brands  went…
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November 20, 2017

How To Engage Millennials In Corporate Social Responsiblity

by: in: Crenshaw Communications, imPRessions, public relations

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun. The sixth annual #givingTuesday on November 28 will probably…
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