PR Fish Bowl

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April 12, 2018

8 PR Tools for B2B Thought Leadership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Chances are,…
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March 20, 2018

How PR Measures Corporate Reputation

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can…
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March 13, 2018

Global PR Trends And Practices In An Age Of Uncertainty

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Every two years, the New York-based Corporate Communication International (CCI), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about global PR trends. As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offers fascinating insights about the PR landscape today. Speed…
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