PR Fish Bowl


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July 25, 2017

Better PR With Third-Party Partnerships

by: in: Crenshaw Communications, PR Fish Bowl, public relations

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities Make sure your messages are aligned. The best PR partnerships are borne of positions or values that are similar or…
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June 28, 2017

Smart PR Helps Spread Good News

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. Crenshaw client Brainjolt knows this; it delivers feel-good content that…
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