PR Fish Bowl

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April 30, 2019

Tech Companies Concerned About Diversity — Here’s How PR Can Help

by: in: Crenshaw Communications, PR Fish Bowl, public relations

One of the top challenges tech PR people are helping clients with today is attracting and maintaining a diverse workforce. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about its commitment to diversity and inclusion. As companies continue to talk about their AI, machine learning and data science capabilities, journalists…
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March 28, 2019

5 Ways To Ensure A Worthwhile Analyst Meeting

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In today’s B2B PR, good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers…
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March 21, 2019

PR Tactics To Show Company Values

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young…
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March 5, 2019

3 Rules For “Off the Record” Conversations

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even…
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February 22, 2019

3 PR Takes On YouTube’s Brand Safety Scandal

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers, including Disney and AT&T, have pulled the plug on their ad spend –…
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