As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms. Though millions may have tuned into HBO for the finale of “Big Little Lies” this past weekend, millions more were watching it in some other form or on another device. A current forecast says that 74% of all Internet traffic…
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Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to…
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People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation,  but there are commonalities. We have culled a top ten list of do’s and don’ts to help foster successful idea generation from some of the best brains in the…
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Technology is making the measurement of public relations outcomes easier, less time-consuming and more meaningful.  Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention, sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and…
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Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a small group discussion event we call the business thought leadership panel. Once…
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Uber may top the current list of major companies with public relations worries. Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job. But while competitors…
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Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses,…
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In our own informal polling on how to improve the client-agency experience, a better public relations agency search process was near the top of the list. Central to that PR search process is the RFP or Request For Proposal. What’s the problem with RFPs? Typically agencies feel potential clients create unwieldy RFP documents that don’t…
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For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their  content and ensuring it is shareable and…
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Contemporary public relations has appropriated the classic cultural art form of rich storytelling, and with good reason. No one can resist a good story. Why do we click on a catchy headline or keep reading past the lead sentences? When it happens, it’s because we’ve been drawn in.  PR professionals know that in the “attention…
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