PR Fish Bowl
9 Blogs To Make You PR-Smart
by: Marijane Funess in: PR Fish Bowl, public relationsWant to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer…
Read more
What PR Can Learn From The Oscar Nominees
by: Marijane Funess in: PR Fish Bowl, public relationsThis year’s best picture nominees offer glimpses into different lives and compelling stories, and they also offer up some lessons for public relations professionals. So, time spent watching movies this year can definitely be categorized as professional development, right? Here’s a light look at what we can learn from the films that captured moviegoing audiences…
Read more
How To Woo Consumers: 7 PR Tips For Brands
by: Marijane Funess in: Crenshaw Communications, public relationsCan public relations help consumers fall in love with a brand? The answer is a resounding “yes,” but it’s not always easy. There are specific steps marketers must take to achieve full customer engagement. With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good…
Read more
Words That Will Drive PR Interest
by: Marijane Funess in: Crenshaw Communications, PR Fish Bowl, public relationsIn public relations, choosing the right words to pitch a story is as important as using the right fabric in fashion design. Words bring ideas to life and paint a picture for media and other audiences, whetting appetites to learn more. There are some tips to word choice that can make the difference in whether…
Read more
5 PR Mistakes And What To Learn From Them
by: Marijane Funess in: Crenshaw Communications, PR Fish Bowl, public relationsAn anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Though the first instinct may be to panic and scramble, most…
Read more
6 Public Relations Tips For Brands In 2018
by: Marijane Funess in: Crenshaw Communications, PR Fish Bowl, public relationsA recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create…
Read more
10 Traits of Successful PR Teams
by: Marijane Funess in: Crenshaw Communications, measurement, PR Fish BowlAs companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. There are important traits that clients can only…
Read more
Improving PR Content Strategies
by: Marijane Funess in: PR Fish Bowl, public relations, social media“Content is fire. Social media is gasoline,” according to writer Jay Baer, and most in public relations would agree. The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. And,…
Read more
5 PR-Friendly Brands For 2018
by: Marijane Funess in: Crenshaw Communications, PR Fish Bowl, public relationsSmart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. But, with change comes an opportunity to tell new and different stories or…
Read more