PR Fish Bowl






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April 14, 2017

How To Negotiate A PR Contract

by: in: Crenshaw Communications, PR Fish Bowl, public relations, Uncategorized

    Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.” This is the process of avoiding mutual interference, or outright hazards, among systems under the control of one’s own…
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April 7, 2017

Boosting PR Campaigns With Targeted Video

by: in: Crenshaw Communications, PR Fish Bowl, public relations

As public relations campaigns become more sophisticated, they need to adapt to ever-changing digital habits and platforms. Though millions may have tuned into HBO for the finale of “Big Little Lies” this past weekend, millions more were watching it in some other form or on another device. A current forecast says that 74% of all Internet traffic…
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April 5, 2017

Tap Into These Influencer Trends For Better PR Results

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to…
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March 31, 2017

10 Do’s And Don’ts For Better PR Ideas

by: in: Crenshaw Communications, PR Fish Bowl, public relations

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation,  but there are commonalities. We have culled a top ten list of do’s and don’ts to help foster successful idea generation from some of the best brains in the…
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