Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely…
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According to most people who work at PR agencies, especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. PR pundits insist that phone calls will not earn you many friends, and at best it’s a waste of…
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Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key. It isn’t as simple as ‘get your brand in the news’ as much as it is…
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Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in…
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It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. From major corporations, to airlines…
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As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report, writing is the skill most valued by PR recruiters.  That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still…
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A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield…
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For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. Dads clamored for their say. Most of our fathers’ advice probably went in one ear and out the other — as a dad would say. As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets…
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If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!) You’re about to be thrust into the fascinating world of public relations –  where people naturally speak their own private language with various business slang and PR lingo. To get ahead of the game and…
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