Technology is making the measurement of public relations outcomes easier, less time-consuming and more meaningful.  Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention, sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” This enables teams to better identify what works and…
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Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a small group discussion event we call the business thought leadership panel. Once…
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Uber may top the current list of major companies with public relations worries. Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job. But while competitors…
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Public relations is a $13 billion industry employing 100,000 people in the US. And, the need for qualified PR people has never been greater. The country has seen record growth in entrepreneurism according to a study by the Global Entrepreneurship Monitor, with 27 million businesspeople vying for a presence. And that’s only counting start-ups – established businesses,…
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In our own informal polling on how to improve the client-agency experience, a better public relations agency search process was near the top of the list. Central to that PR search process is the RFP or Request For Proposal. What’s the problem with RFPs? Typically agencies feel potential clients create unwieldy RFP documents that don’t…
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For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their  content and ensuring it is shareable and…
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Contemporary public relations has appropriated the classic cultural art form of rich storytelling, and with good reason. No one can resist a good story. Why do we click on a catchy headline or keep reading past the lead sentences? When it happens, it’s because we’ve been drawn in.  PR professionals know that in the “attention…
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As we’ve advised in a previous post, every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. PR is, after all, about reaching individual audiences,…
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If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. First of all, as most PRs know, Snapchat has outgrown its rep as a niche photo-messaging service. It’s an established social media entity valued at over $16 billion and with over 100 million…
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The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better…
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