The beginning of a new year brings a turning-the-page feeling of renewal. While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. In PR, we’re getting ready to clear an ever-rising bar. Sometimes you just need to remember the fundamentals. Other times,…
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In tech PR, the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside…
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Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Most importantly, awards represent a third-party endorsement. That’s valuable currency for rising…
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Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. As it has grown, PR has become more specialized, which has affected recruiting. Filling PR agency positions is harder than in the…
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It’s that time of year when we chat up colleagues, family, and friends old and new at holiday gatherings. At some point, you may ask a new acquaintance what they do for a living. If the response is “I work in PR,” you might be stumped for a minute. If so, don’t feel bad. Some…
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Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Business and tech media in particular…
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The holidays are a wonderful time to take a moment to reflect on our blessings, as well as to spend quality time with loved ones. Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Families practice their own inscrutable form of PR…
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As much as video content has grown in advertising, marketing, and PR, data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video…
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In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, demanding greater depth and creativity, but it can…
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As we’ve pointed out, PR pros use many tech tools to do their jobs on a daily basis. Most are used for internal and external communications, and they work well. Yet an accidental keystroke or a slip of the mouse can produce mortifying results. If anything, technology tools allow mistakes to travel faster and further…
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