If you’re an aspiring public relations pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. If it’s a good internship, you’ll learn a lot, get a flavor for what PR is all about, and end up with a clearer idea…
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PR Fish Bowl
PR Tips For Stellar Executive Quotes
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsIn the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. A poor spokesperson quote is a lost opportunity at best. How…
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3 Social Platforms Tech PR Pros Need To Know
by: Chris Harihar in: Crenshaw Communications, PR Fish Bowl, public relationsIf you’re in tech PR, you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. Still, it’s a challenge to keep up with the latest social sites and services, because every day brings something new. With…
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5 Tips To Build Stronger Media Relationships In 2019
by: Chris Harihar in: Crenshaw Communications, PR Fish Bowl, public relationsIn tech PR, the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic…
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10 Reasons Your PR Might Be Failing
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsThe success or failure of a PR program can hinge on many factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Here are 10 possible reasons for PR outcomes that miss the mark. There’s no buy-in…
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10 New Year’s Resolutions For Better PR Campaigns
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsThe beginning of a new year brings a turning-the-page feeling of renewal. While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. In PR, we’re getting ready to clear an ever-rising bar. Sometimes you just need to remember the fundamentals. Other times,…
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Tech Trends Media Didn’t Care About In 2018
by: Chris Harihar in: Crenshaw Communications, PR Fish Bowl, public relationsIn tech PR, the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside…
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PR Tips For Winning Business Awards
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsPlacing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Most importantly, awards represent a third-party endorsement. That’s valuable currency for rising…
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Want To Work In Tech PR? Here Are 5 Questions
by: Chris Harihar in: Crenshaw Communications, PR Fish Bowl, public relationsPublic relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. As it has grown, PR has become more specialized, which has affected recruiting. Filling PR agency positions is harder than in the…
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How To Make Small Talk With PR People
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsIt’s that time of year when we chat up colleagues, family, and friends old and new at holiday gatherings. At some point, you may ask a new acquaintance what they do for a living. If the response is “I work in PR,” you might be stumped for a minute. If so, don’t feel bad. Some…
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