PR Fish Bowl

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February 22, 2019

3 PR Takes On YouTube’s Brand Safety Scandal

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers, including Disney and AT&T, have pulled the plug on their ad spend –…
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February 20, 2019

PR’s Top Tech Events For Executive Speaking Gigs

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Events open their speaking proposal…
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January 31, 2019

Challenger Brands: Here’s How To Win At PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

  Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands…
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January 11, 2019

5 Tips To Build Stronger Media Relationships In 2019

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic…
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