PR Fish Bowl




0
December 13, 2011

Tuesday Tips: Make the Most of Media Monitoring

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Media monitoring is crucial, since agencies must provide most recent and relevant news to their clients. It allows speedy responses for any crisis or unfavorable situation, provides insight into consumer and influencer thinking, and creates new contacts and relationships. For example, by learning that editor Nola Weinstein of Glam.com was a fan of 20×200 prints…
Read more


2
December 9, 2011

12 Days of Christmas (“Seasonal Holiday” for the PR-Minded)

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Fellow PR practitioners, clients, media, here are the famous gifts from the “12 Days of Christmas” song. If you actually received them, what creative things would you do with them? Twelve drummers drumming: Since being ousted from Zuccotti Park, they could use some positive PR – how about tracking down some Occupiers and resurrecting the…
Read more


0
December 6, 2011

Tuesday Tips: Make the Most of PR Mailers

by: in: creativity, PR Fish Bowl

December is here, and tis the season of giving! But in PR, we like to “gift” media all year-long. Not your typical gift, but what we call “creative deliveries.” In short, your clients’ offerings artfully packaged to get maximum media attention. Yes, a pitch letter and a phone call will often be enough, but why…
Read more


2
December 2, 2011

TGIF: Merry PR Mad Libs

by: in: PR Fish Bowl, public relations

The Global Language Monitor has released its list of Top Words of 2011. In the spirit of the holiday season, and with apologies to Mad Libs, we have created a press release template where you can use all ten words. Please enjoy it and feel free to adapt for any of your clients. Think of…
Read more