PR Fish Bowl

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November 18, 2011

TGIF: A November To Remember

by: in: PR Fish Bowl

In addition to the traditional Thanksgiving bounty of food and family, this month has offered its share of embarrassing political viral videos.  This cornucopia of candidate catastrophes demonstrates how powerful and influential social media has become.  Online social sharing is now as common, if not more, than reading the newspaper, and celebrating the successful is not…
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November 11, 2011

TGIF: Perks That Work

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The term “employee perks” tends to call to mind, at least for some of us, the “perks heyday” of the ‘90s.  You wanted it, you got it.  Massages, breakfast, lunch, dinner, snacks, happy hours, parking, comp time, dry cleaning pickup and dropoff – the sky was the limit.  There was plenty of money to be…
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November 8, 2011

Tuesday Tips: Post-Event Events

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

Those running in the ING New York City Marathon this year had to prepare mentally and physically for race day, including eating the right food, training effectively, and developing the strength to last 26.2 miles! Training doesn’t end once they cross the finish line, though. Strategies for post-marathon training abound. Similar to the Marathon, media…
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November 1, 2011

The Presume

by: in: creativity, public relations

It’s no secret that you need to stand out these days when applying for a job. Killer qualifications are often not enough to get your foot in the door. Enter the presume. The presume brings your resume to life using your own voice, visuals and graphics to highlight your educational and employment experience in a…
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October 28, 2011

TGIF: PR Horror Stories

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In public relations, horror stories usually mean something has happened out of our control with a difficult or “no-win” solution.  But often the most terrible tales leave something to be learned. In honor of Halloween here are some hair-raising stories from an array of PR pros. Where is everyone? – The PR team for an…
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October 25, 2011

Tuesday Tips: When To Kill A Live Interview

by: in: PR Fish Bowl, public relations

This weekend, New York Jets star Darrelle Revis was instructed to hang up during a live radio interview by a member of the team’s PR staff after the conversation started to get testy. It seemed that the host was baiting Revis into saying something he’d regret (which could have hurt the image and selling power…
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October 21, 2011

TGIF: Did You Get the Memo?

by: in: measurement, PR Fish Bowl

In a fast-paced industry like public relations, long emails and flowery prose don’t cut it. Clients and colleagues appreciate memos that are quick and to the point because no one has time to filter through lengthy missives to understand what you need or what the next steps are. “Getting the memo” – and writing your…
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October 18, 2011

Tuesday Tips: Event Imperatives, Keys To Successful Media Events

by: in: PR Fish Bowl

I’m fortunate enough to work with great clients who understand the importance of creating tasteful , “mediable” events. Every quarter my team and I work very hard to put together something special for Verizon Wireless in order to showcase the latest and greatest devices on the market and we always learn something new. Below are my top…
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