PR Fish Bowl

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April 5, 2011

Tuesday Tip: “Spring Cleaning” For Your Tech

by: in: PR Fish Bowl

While you wait out the April showers for the May flowers, why not look beyond the annual ritual of spring cleaning and tidy up your tech? Since technology affects so much of our lives, think about how you can upgrade, upload, back up and protect the devices you rely on every day. This was the theme of a recent…
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March 29, 2011

Tuesday Tip: HARO and ProfNet Dos and Don’ts

by: in: PR Fish Bowl

HARO (Help a Reporter Out) and ProfNet are great sources for PR professionals to get daily inquiries from reporters looking for content, interviews, experts and insight to help them complete a story. The sources typically send requests on a tight deadline, and the requests need to be treated with urgency. If the story being discussed isn’t…
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March 25, 2011

TGIF: What’s Your “Limitless”Fantasy?

by: in: creativity, PR Fish Bowl

In Limitless, the new movie starring Bradley Cooper, a top-secret “smart drug” enables him to use 100% of his brain and become a perfect version of himself.  Soon our protagonist can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long…
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March 22, 2011

Tuesday Tip: How Do You Measure Up?

by: in: measurement, PR Fish Bowl

The Barcelona Principles is not the name of the next installment in the Jason Bourne series. It’s a 7-step recommendation for overhauling the way PR professionals measure results. Industry leaders representing companies and clients in more than a dozen different countries have agreed to these new global standards for measuring and evaluating the results of their…
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March 18, 2011

TGIF: Charlie Sheen for President?

by: in: PR Fish Bowl

Celebrities-turned-politicians aren’t new … but this one caught our attention. A recent poll from Public Policy Polling revealed that independent voters favor Charlie Sheen over Sarah Palin for President by a 41/36 margin. Sheen’s “winning” outcome is even more surprising given that he’s the “most unpopular” figure they’ve ever polled about, with 67% of respondents indicating an…
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March 15, 2011

Tuesday Tip: The Idea-File-Phile

by: in: PR Fish Bowl

What do you do with all the good ideas you come across, whether business or personal? Do you see a great website and bookmark it? Spot a creative email and shove it in a folder? Tear out a magazine page and stick it in a binder? Do you ever look at them again? I propose…
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March 8, 2011

Tuesday Tip: I Just Texted To Say “I Love You”

by: in: PR Fish Bowl

Did anyone call you to tell you about the devastating earthquake in Japan? More likely, they texted. Or posted on Facebook. Maybe you found out in something close to real time via Twitter. Thoughtful posts that express sympathy and support in the wake of a tragedy are normal and welcome – particularly when they’re tied…
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