We dropped by a panel discussion last week hosted by the Healthcare Public Relations and Marketing Society of Greater New York, and came back with a slew of helpful tips on improving our health PR pitches. The morning discussion featured healthcare journalists from Crain’s New York, the Daily News, CBS, and Capital New York sharing their insights on what works and doesn’t work when it comes to pitching healthcare stories.
Topping the list of components of a strong story: real life patients. Real people out in the world, using your product or science in real life always helps tell the story. We also got some insight into how national, broadcast organizations work, especially when it comes to posting stories to their news websites. But the jury was all over the place on other topics, such as how to approach multiple journalists covering healthcare at the same organization.
Stay tuned for a blog post from us on more tips for the healthcare PR professional…