Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course. Events open their speaking proposal submissions six to twelve months ahead of time, and sometimes they close submissions more than six months out. Even if a conference has an “always taking submissions” policy, it pays to get your topic and speaker proposals in as early as possible. Since earned speaking engagements at industry events are the more glamorous gigs for thought leaders, I’m featuring eight of the major technology conferences and events later this year. Get your speaker submissions ready!
8 top tech events for thought leadership
VentureBeat Transform, July 10-11, San Francisco
VentureBeat Transform focuses on “accelerating your business with AI” in 2019 and is a thought leadership event and great networking opportunity for C-suite executives. Although there is no set deadline, PR teams should submit their most experienced, highest level executive speakers very soon to have a chance to stand out among hundreds of proposals.
Fortune Brainstorm Tech, July 15-17, Aspen, Colorado
This annual invite-only “summer retreat for leaders of fortune 500 companies” provides high-level networking opportunities, so only established C-level thought leaders should apply. If your emerging tech company has a CEO with experience on stage, and who has clearly chosen a bold, trailblazing stance on industry issues in the media, Brainstorm Tech can be a great opportunity to take a company profile next-level.
Inbound 2019, September 3-6, Boston
Hubspot’s annual martech industry bash Inbound brings celebrity clout to its keynote stages in the form of eminent stars of sports (Alex Rodriguez), entertainment (Shonda Rhimes), and politics (Michelle Obama). But it also accepts earned speaking topic proposals for its breakout sessions, which still can attract hundreds of audience members to your talk. Deadline for submissions is February 22, so hurry!
DMEXCO, September 11-12, Cologne, Germany
An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. DMEXCO keeps its speaker submissions open year-round, but again, a quality abstract and speaker submission in February has a better chance than one in August.
Advertising Week NY, September 23-26, New York
AW takes over New York City each autumn as almost 100,000 marketers, advertisers, technology, and brand professionals descend on the big apple to check out over a thousand speakers in four days of networking. To grab a coveted spot on stage for the 16th New York Advertising Week, submit a speaker and/or an entire seminar topic idea via online portal by May 23.
Mobile World Congress LA, October 22-24, Los Angeles
PR teams should keep this year’s tagline of “intelligent connectivity” and its four themes in mind when submitting: 5G, IoT, Disruptive Innovation, and Immersive Content. Like its big brother event Mobile World Congress next week in Barcelona, MWC LA is a massive combination of expo and conference boasting over 20,000 attendees. Deadline is May 1.
ANA Masters of Marketing, October 2-5, Orlando
If you’re a martech or adtech solution provider or a big brand marketer, the Association of National Advertisers (ANA) flagship annual conference Masters of Marketing is a great choice to gain visibility, network, and generate leads. But note that tech solution providers must bring a brand client co-speaker along to be considered for the agenda. Also, ANA recommend you submit at least 6-months in advance to have a chance at selection.
Web Summit, November 4-7, Lisbon, Portugal
From the same producers of Collision Conference in Toronto comes perhaps the most sprawling of the world’s tech events, which is covered by over 2,000 media each year. Web Summit is unique in its division into 24 separate tracks, or summits within the summit, ranging from “binate.io” for all things data to “SportsTrade” for the business of sports. Speaker submissions are open year-round, but, of course, get your proposals in early for a better chance at a plum earned stage opportunity.
Tech companies looking to establish an executive thought leader as subject matter expert should keep a rolling calendar of relevant industry conference targets, complete with submission policies and deadline dates. Getting ahead of the game is key, since event programmers seek to solidify their agendas months in advance, and they are deluged by hundreds of proposals. See our earlier post for PR tips for getting speaking engagements.« Behind Amazon’s Magic PR Touch | 3 PR Takes On YouTube’s Brand Safety Scandal »