60 Minutes

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December 2, 2013

Amazon’s Preemptive PR Strike Hits Home

by: in: communications, Crenshaw Communications, imPRessions

Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital…
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November 13, 2013

A PR Review of the Best and Worst Public Apologies

by: in: communications, Crenshaw Communications, imPRessions, public relations

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of…
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