Abercrombie & Fitch

June 19, 2013

Can Bad PR Be Good Marketing?

by: in: Crenshaw Communications, imPRessions, marketing

Lifestyle clothing retailer Abercrombie & Fitch ran into some nasty PR recently when comments by CEO Mike Jeffries were reposted from a 2006 interview and blew up the Internet.  In the piece, Jeffries boasts about the brand’s “exclusionary” marketing practices. He explains, in his typical unapologetic style, that Abercrombie won’t carry larger women’s because it…
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