October 8, 2015

Ways PR Is Not Marketing Or Advertising

by: in: PR Fish Bowl

People often confuse public relations work with marketing or even advertising. While it’s understandable why they might be linked, and the lines between disciplines are blurring, confusion can be frustrating for PR folks when it comes to meeting client expectations for PR services. We wrote earlier about how marketing and advertising can inform the PR…
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May 22, 2014

Is PR The New Advertising?

by: in: Crenshaw Communications, imPRessions, public relations

Recently I participated in a roundtable discussion of PR agency owners and senior officers at large multinational firms about the evolution of public relations and its perceived value within major corporations. The conversation was serious, even a little gloomy; the consensus was that although advertising has been greatly disrupted by social media, data-driven marketing, and…
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May 20, 2013

PR Myths and Facts for Marketers

by: in: advertising, communications, Crenshaw Communications, imPRessions, public relations

A favorite former client calls PR “the cheapest form of advertising.” Not really. But his comment shows that, even among sophisticated marketers, misconceptions about PR and what we do for clients are still prevalent. These are the top seven myths that persist about public relations, and a perspective on each. 1. PR is advertising lite. Not…
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July 26, 2011

A Summer’s Eve Debate: Why ‘Offensive’ Ads Can Be Good

by: in: advertising, communications, creativity, Crenshaw Communications, imPRessions, public relations

Can men effectively market to women? Can whites sell to people of color? Sure. Yet, some recent ad campaigns make you wonder. The latest is for Summer’s Eve cleansing wash, and it’s definitely a fresh take on the “feminine products” category. Each of the three ads features a woman’s hand that is meant to be a…
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March 22, 2011

What Marketers Don’t Know About PR

by: in: advertising, branding, communications, Crenshaw Communications, imPRessions, marketing, public relations

Are we living through PR’s “golden age”? Sometimes I think so. Clients understand the benefits of PR and are sophisticated about the tricky aspects, like trading perfect control for a measure of credibility. And budgets are opening up after the economic downturn. But other times I wonder. Last year a favorite client of mine refers to public relations…
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July 21, 2010

Who Should Own Social Media?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

This week’s news that ad and PR behemoth Interpublic Group has launched Rally, a social media unit, has the industry buzzing. The launch gave fresh fodder to the old turf debate, spiced with speculation about infighting under a single corporate roof. EVP Heidi Browning says Rally won’t mean new competition for IPG-owned PR firms. Insiders say…
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September 14, 2009

Will Crowdsourcing Make Agencies Obsolete?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

    It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t…
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