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October 25, 2015

Amazon And The New York Times: Corporate PR Gets Tough

by: in: Crenshaw Communications, imPRessions, public relations

The PR agency world has been buzzing over Amazon’s extraordinary public response to the August New York Times feature about its “bruising” workplace. For those who’ve been under a rock, the piece depicted Amazon as a “survivor”-like environment where utter dedication to company goals is demanded and constant stress is the norm. A refutation of…
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December 2, 2013

Amazon’s Preemptive PR Strike Hits Home

by: in: communications, Crenshaw Communications, imPRessions

Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital…
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September 27, 2013

Public Relations Is A Powerful Storytelling Tool

by: in: Crenshaw Communications, imPRessions, public relations

Brand storytelling and PR – what’s really new here? The truth is, marketers have been telling brand stories through paid media, branded events, and, lately, brand journalism, also known as owned media. Make no mistake, a well-crafted 30-second television spot can tell a resonant story. But the heart of brand storytelling lies with public relations….
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February 28, 2009

Newspaper 2.0?

by: in: Crenshaw Communications, technology

Friday’s report that Hearst will launch a wireless e-reader for magazines and newspapers, similar to Amazon’s Kindle, is deeply encouraging news for those of us who hope that reports of the death of traditional media are exaggerated. It’s a risky venture, to be sure; hardware is a completely different business from content, and not all…
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