analyst relations

March 28, 2019

5 Ways To Ensure A Worthwhile Analyst Meeting

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In today’s B2B PR, good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers…
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