apology communications

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April 18, 2010

Wall Street’s Apology – So Far, Just PR?

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

Two former banking executives got another workout last week. So did the “apology PR” movement. This time it was Citibank ex-CEO Charles Prince and former director Robert Rubin. Under the hot glare of cameras – and the even more heated glares from the Financial Crisis Inquiry Commission, each expressed the most sincere-sounding contrition to date…
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3
February 21, 2010

Why PR Advice Is The Last Thing Tiger Woods Needs

by: in: celebrity, communications, Crenshaw Communications, crisis management, public relations, reputation

The Tiger Woods soap opera isn’t just a gift to the tabloid press. It’s been a championship season for PR and crisis management advice. Even before the latest statement hit the Web, communications experts were scrambling to rehash the criticisms of last November and offer another round of self-serving counsel about what Woods should do to get his reputation out…
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3
October 15, 2009

Did Amp Turn Up The Volume With #pepsifail?

by: in: advertising, communications, Crenshaw Communications, crisis management, public relations, reputation, social media

As I’ve noted previously, good public relations sometimes means having to say you’re sorry. “Apology communications” is a PR buzzword these days. But, when is an apology something else altogether? (Hint: When it involves 18-year-old dudes, maybe?) What got me wondering was the backlash to the Amp energy drink campaign. Of course, I’m talking about the now-infamous iPhone app created…
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