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January 30, 2009

The "Massification" of the President

by: in: public relations

Never in history has the person occupying the Oval Office been so marketed, merchandised, packaged, promoted, and, well, exploited.  His theme of “change” was reduced to a cliche when adopted by so many marketers, and there’s been a bit of a media backlash against a slew of dubious Obama products.  (Even NBC’s “Today” Show devoted…
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