blogger relations

February 10, 2015

5 Things To Look For In A Blogger Relationship

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Do blogs and bloggers still matter for PR agencies and professionals? While it seems that every news organization, business and activity “enthusiast” has a blog, blogging itself has quieted down in the past few years. Many blogs are extensions of mainstream media, rather than disrupting or supplanting it, and when it comes to working with bloggers…
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November 28, 2012

Tuesday Tips: Make Your Blogger Relationships Work Harder

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Bloggers aren’t just an online source anymore. The big ones, the “super-bloggers,” are expanding their media empire from small screens to large ones and virtual relationships to “real world” with tremendous PR potential for your clients.  You can tap into this power by following some timely tips. Effective blogger relations can expose your client to…
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October 12, 2011

The Care And Feeding of Bloggers: Tips For PR Pros

by: in: communications, creativity, Crenshaw Communications, imPRessions, public relations

Last month, a top-ten firm cooked up a PR mess when it tried to surprise bloggers by serving frozen entrees from a client brand instead of the freshly cooked meals the guests were led to expect. The duped bloggers started an epic food fight, dishing the agency and their client online for weeks after the event. More…
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