March 1, 2016

5 PR Benefits of Working with Bloggers

by: in: Crenshaw Communications, PR Fish Bowl, public relations, Uncategorized

Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly…
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October 13, 2015

Brands With Blogs That PR Loves

by: in: PR Fish Bowl

When building a comprehensive public relations campaign, a smart blog is still a relevant and beneficial tool. Blogging came into its own more than a decade ago, but that doesn’t mean blogs are old news. In fact, they’re critical in setting the tone and voice of a company or brand, providing ways to inform, educate, delight,…
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August 19, 2014

11 Blogging Tips For Busy Perfectionists

by: in: imPRessions

“I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone…
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March 21, 2014

Tips to Whip Your B2B or Tech PR Blog into Spring Shape!

by: in: blogging, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology

There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up…
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October 23, 2012

Tuesday Tips: Social Media Must-Haves (for first-time PR clients)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are complementary, and for first-time PR clients, there are definitely some must-have elements we recommend when implementing a new social media plan. Twitter-…
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April 21, 2010

Web Anonymity and The Future of Reputation

by: in: Crenshaw Communications, public relations, reputation, social media

The anonymous Web is like Freud’s id – a seething mass of pure impulse beneath a civil surface, in constant need of tamping down. While I believe wholeheartedly in free speech, it’s pretty clear that our Constitution’s framers didn’t envision ChatRoulette… or even the anonymous online comments section of the average newspaper. The balance between privacy…
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January 2, 2010

Ten Trends Affecting PR Professionals In 2010

by: in: communications, creativity, Crenshaw Communications, crisis management, marketing, public relations, reputation, social media, technology

Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1.   Social…
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August 25, 2009

The Face Of Online Anonymity

by: in: Crenshaw Communications, social media, technology

After becoming a parent, I was briefly obsessed with the anonymous online community UrbanBaby. UB was ostensibly about parenting, but it became known as a place where sleep-deprived moms would confess embarrassing secrets. As New York magazine put it, the anonymity was like a blend of “truth serum and a very strong cocktail.”  Beyond the oversharing, UB could be snarky, even…
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August 3, 2009

Don't Get Mad, Get Online; Social Media As Bully Pulpit

by: in: Crenshaw Communications, public relations, reputation, social media

  Social media has become not only a way to connect with friends and contacts, but a bully pulpit about customer service. Today’s Wall Street Journal features yet another story about large companies who act fast to avert PR disaster when someone complains publicly about their service or brand.   And, why not? Who hasn’t used…
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June 17, 2009

The Social Media Revolution That Wasn’t

by: in: communications, Crenshaw Communications, social media, technology

In the wake of controversial election results in Iran, there’s been much discussion about the role of social media in communicating popular sentiment among the rank and file there. Mashable reports “mindblowing” statistics on Twitter, claiming evidence that social media has been at the nexus of the Iranian unrest. But, does Tiananmen Square + Twitter…
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June 5, 2009

A Blog About Nothing

by: in: Crenshaw Communications, social media

  It had to happen. With so many ways of sharing content, from blogs and feeds, to social networks, from pings to posts to tweets, someone had to do it. Finally, a site for people who have a million ways to share content, but nothing much to say.  At least, that’s how Plinky bills itself….
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