brand evangelism

March 20, 2013

How To Create Brand Advocates and Evangelists

by: in: branding, communications, Crenshaw Communications, imPRessions, public relations, reputation

It was Guy Kawasaki, former Chief Evangelist at Apple and instinctive PR expert, who coined the phrase “evangelism marketing.” Since then, all types of companies have been trying to let loyal customers do their brand building for them.  Social media makes that more accessible and easier than ever. But true brand advocacy usually happens organically. The…
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