A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. First statements say a lot about what a brand…
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brand reputation
5 Ways PR Beats Paid Advertising
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsPR, advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Especially in the B2B tech sector, PR programs are essential to gaining…
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8 PR Tools for B2B Thought Leadership
by: Richard Etchison in: Crenshaw Communications, PR Fish Bowl, public relationsThought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Chances are,…
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Five Ways PR Can Build Brands
by: Dorothy Crenshaw in: branding, communications, Crenshaw Communications, imPRessions, marketing, public relations, reputationIt’s been said that PR drives reputation, while marketing builds brands. But that simplistic premise defines both PR and brand far too narrowly. It may not always take the lead in brand-building, particularly with large, global companies, but there are many ways in which the classic PR approach and tactics help defend, deepen, and even…
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Ready or Not, Here Comes SideWiki
by: Dorothy Crenshaw in: advertising, Crenshaw Communications, marketing, public relations, reputation, social mediaLately I’ve been involved in discussions about companies who don’t want their brands to engage with consumers online. Most PR practitioners agree that there can be legitimate reasons for a business to avoid social media – be they regulatory issues, a narrow or niche positioning, or lack of preparedness. It’s a brand’s choice, after all. Until now, that…
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