brand reputation

April 12, 2018

8 PR Tools for B2B Thought Leadership

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Chances are,…
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December 12, 2012

Five Ways PR Can Build Brands

by: in: branding, communications, Crenshaw Communications, imPRessions, marketing, public relations, reputation

It’s been said that PR drives reputation, while marketing builds brands. But that simplistic premise defines both PR and brand far too narrowly. It may not always take the lead in brand-building, particularly with large, global companies, but there are many ways in which the classic PR approach and tactics help defend, deepen, and even…
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October 26, 2009

Ready or Not, Here Comes SideWiki

by: in: advertising, Crenshaw Communications, marketing, public relations, reputation, social media

Lately I’ve been involved in discussions about companies who don’t want their brands to engage with consumers online. Most PR practitioners agree that there can be legitimate reasons for a business to avoid social media – be they regulatory issues, a narrow or niche positioning, or lack of preparedness. It’s a brand’s choice, after all. Until now, that…
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