branding




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June 18, 2013

Tuesday Tips: PR Tips For The Big Media Interview

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Successful media coverage is a defining component of a successful PR plan, and the most straightforward way to get it is a client interview. These opportunities come in all different shapes and sizes, from casual coffee shop background briefings to in-depth phoners. Though every interview may not carry the same clout as “O’Reilly-Obama,” that doesn’t…
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February 1, 2013

TGIF: To Preview, or Not to Preview: That is the Super Bowl PR Question

by: in: Crenshaw Communications, PR Fish Bowl, public relations

While getting a head start on the competition is generally viewed as a smart strategy, does it translate into (PR) points for Super Bowl advertisers? Which method pays bigger dividends – previewing, or creating anticipation by waiting? Here are the two views. The Upside: Maximum Exposure By choosing to broadcast commercials or teasers, sponsors get…
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January 24, 2013

TGIF: It’s Award Season – Even In PR

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what…
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January 22, 2013

Tuesday Tips: Influencer Outreach: Best Practices

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great things. The right influencer strategy can significantly increase your brand’s visibility and bring about a ripple effect of good buzz! Here are…
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December 12, 2012

Five Ways PR Can Build Brands

by: in: branding, communications, Crenshaw Communications, imPRessions, marketing, public relations, reputation

It’s been said that PR drives reputation, while marketing builds brands. But that simplistic premise defines both PR and brand far too narrowly. It may not always take the lead in brand-building, particularly with large, global companies, but there are many ways in which the classic PR approach and tactics help defend, deepen, and even…
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September 13, 2012

TGIF: Name Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

We’re sometimes asked to participate in naming blogs, products, or even brands. I usually begin by thinking about some well-known media and corporate entities with truly standout names (good or bad) and wondering how they were chosen… Wait, Wait Don’t Tell Me Along with several other memorable and cleverly named NPR properties (“Here’s the Thing,”…
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January 20, 2012

Paula Deen’s Diabetes Disclosure: A Recipe for Poor PR?

by: in: branding, communications, Crenshaw Communications, imPRessions, public relations, reputation

  As the queen of “comfort cuisine,” Paula Deen has been a favorite among many members of my family, all of whom live in Georgia or the Carolinas. I’ve admired Paula for her unapologetic taste for indulgence, and for her Southern fried authenticity and down home charm. I’ve never even watched her show, yet I…
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