Burson Marsteller

5
December 29, 2011

The Top Ten PR Blunders of 2011

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

When a serious setback or crisis occurs, not even the most talented PR pro can make it go away. Yet, a poor response invites reputation damage, while proper handling can help mitigate or limit it. Here’s my “Top 10” list, from a communications perspective, of the most badly handled public situations of the year. 10.  Governor…
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5
May 15, 2011

Know a Good PR Firm? Burson Marsteller Needs One

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Those giant PR firms just can’t seem to get out of their own way. When Edelman was caught fake-blogging for Wal-Mart, it waited nearly a week before admitting it had hired bloggers to shill for the client while pretending to be just plain folks. This week, the PR world was buzzing after news broke that…
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