BuzzFeed

Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been…
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“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content…
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