January 7, 2014

Better Brand PR: How To Work With A Third-Party Spokesperson

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Brand spokesperson. It’s a time-honored PR strategy, and for good reason. The right spokesperson can add depth to your message, help tell a story, and confer appealing attributes that the brand may lack or need to amplify. But borrowing expertise, or sheer glamour, from a third party always carries risks. Just ask Samsung, which suffered…
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January 6, 2012

TGIF: Pre-CES Musings

by: in: PR Fish Bowl, public relations

CES 2012. Already. We’ve seen it all, haven’t we?  What can CES possibly show us?  I’ll tell you one thing it will show us: a 55-inch OLED TV from LG. I can’t even get my head around that; I remember seeing a 12-inch OLED several years ago and being knocked out, thinking, oh, it will be YEARS before…
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January 8, 2009

What Happens in Vegas….Seems Like Less Than Usual

by: in: technology

The Consumer Electronics Show, one of the most well-attended and splashy tech conferences on earth, is decidedly more subdued this year.  You don’t have to read the news and blog accounts to feel the difference.  On the one hand, it’s easier to get a taxi, a restaurant reservation, or show tickets.  It also seems to…
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