August 1, 2013

Oh, No! This Blog Was Hacked! (Chipotle’s PR Stunt Shows Poor Taste)

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Okay, the title is a joke. But did Chipotle’s fake Twitter hack legitimize the faux attack as a down-and-dirty publicity stunt? Apparently the random tweets, which include such nonsensical posts as “do i have a tweet?” and “mittens13 password leave” were part of a treasure hunt promotion based on a series of puzzles. The promotion…
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