July 22, 2009

Cola Rivals Engage…With Each Other

by: in: advertising, Crenshaw Communications, marketing, public relations, social media

It took me a while to get the Coke-Pepsi social media handshake thing.     I’m referring to that moment of Twitter diplomacy a couple of weeks ago.  The brand rivals agreed to make nice and follow one another, through a notably civil but tepid public exchange of  updates.  The detente was a response to a challenge by Australian marketing firm…
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