communications


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May 7, 2014

To Be A Better Communicator, Listen

by: in: communications, Crenshaw Communications, imPRessions

One of the overlooked  skills of PR practitioners and other communicators is listening – both literally (as any good manager or colleague should), and more broadly, as in hearing and interpreting the opinions and feedback of high-priority audiences. These days, even with terrific social tools, listening can be a challenge.  There’s the speed of digital…
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March 11, 2014

Are Better Client-Agency Relations the Key to Better Public Relations?

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

At our New York public relations agency, we can never be accused of under-communicating with clients. Beyond daily e-mails and weekly status calls, we manage to achieve maximum “touchpoints” throughout the week. If you ask anyone in our firm, they will agree that better client agency relations are, if not THE key, certainly one key…
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January 20, 2014

Communications Lessons From Martin Luther King, Jr.

by: in: communications, Crenshaw Communications, imPRessions

In the half-century since Martin Luther King delivered his final speech, many social movement leaders and politicians have walked in his footsteps, but few have matched his gift for leadership and, yes, public relations. Like most great leaders, King was a natural communicator. Here are some of the timeless communications techniques that King used to…
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January 10, 2014

PR Pros: Turn Your Client Into a Subject-Matter Expert (SME)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Smart PR practitioners know that it’s integral to strategic communications to have a client you can confidently and consistently put forward as a subject-matter expert (SME). Whether you’re trying to pitch a fresh story, “newsjack,” or prep a conference speaker proposal, having a go-to SME with the right background is key to many a PR…
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October 1, 2013

PR Winners And Losers In The Government Shutdown

by: in: Crenshaw Communications, imPRessions, public relations

  From a public relations, communications, or any other point of view, it’s hard to find much positive in the Congressional wrangling that devolved into a government shutdown last night. A quick overview of traditional media showed plenty of “he-said, she-said” punditry, message-point-stuffed interviews with elected officials, and a few polls showing that the American…
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June 6, 2013

TGIF: The Key to Good PR Is Persuasion

by: in: Crenshaw Communications, PR Fish Bowl

Make no mistake. . .persuasion is an art form! As public relations professionals, we understand the vital importance persuasion plays in almost everything we do i.e. dealing with media, influencers, opinion leaders or just about any third-party “endorsers.” It’s THE key factor in our being successful. That said, there’s another area where we could spend…
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May 21, 2013

Tuesday Tips: Avoid Social Media Disasters

by: in: PR Fish Bowl, public relations

As PR and social media professionals who often share content on behalf of brands and company executives, we literally have their reputations in our hands…and on our dashboards. That’s why every PR pro must guard against the unscrupulous. Recent Twitter hacks of major brands like Burger King, Jeep and Chrysler show that no one is…
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January 24, 2013

TGIF: It’s Award Season – Even In PR

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

by guest blogger George Drucker We’re getting into awards season. . . in film, television, even public relations. It reminds me of a learning from years ago that has affected my modus operandi for business development and client relations ever since. Winning awards for creativity is great for the ego. But it’s not necessarily what…
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January 22, 2013

Tuesday Tips: Influencer Outreach: Best Practices

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great things. The right influencer strategy can significantly increase your brand’s visibility and bring about a ripple effect of good buzz! Here are…
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November 28, 2012

Tuesday Tips: Make Your Blogger Relationships Work Harder

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Bloggers aren’t just an online source anymore. The big ones, the “super-bloggers,” are expanding their media empire from small screens to large ones and virtual relationships to “real world” with tremendous PR potential for your clients.  You can tap into this power by following some timely tips. Effective blogger relations can expose your client to…
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August 14, 2012

Tuesday Tips: PR Lessons From Curiosity

by: in: Crenshaw Communications, PR Fish Bowl

Guest post by George Drucker, President, West Coast As communication practitioners, we often talk about the importance of goal-setting, expectations management, and risk management. A large part of our success can come down to making sure clients understand what should reasonably be expected if everything goes right, but also knowing what could go wrong. By…
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June 15, 2012

TGIF: PR Agency Job Titles We’d Like to See

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

A recent post by journalist David Henderson posited that PR agency folk, famous for creating highfalutin’ titles, or “uptitling,” are actually running out of original (read: crazy) job names for employees. I mean, where do you go after “Director and Media Strategist, Global Consumer and Brand Marketing Practice,” for example? And is it vastly different…
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March 16, 2012

TGIF: Being a Good Mentor

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR, like any other business, depends on its mentors.  Without them, incoming junior-level staffers have to leap into an atmosphere of industry lingo, established media relationships and ever-changing trends.  A good mentor is invaluable to a mentee, to an agency, and to the industry as a whole. Seek out Mentees While some people have the…
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October 13, 2010

Crisis Management: Lessons From The Chilean Mine Rescue

by: in: communications, Crenshaw Communications, crisis management, leadership, public relations, social media

As the world watched, the government of Chile showed not only leadership, but remarkable PR and communications savvy as it sought to free 33 miners trapped underground for over two months. Its handling of the ordeal was like a mirror image of the BP disaster. Here are some crisis management learnings we can unearth from…
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