consumer PR



0
June 18, 2015

5 Hidden Island Vacation Spots That Need PR

by: in: PR Fish Bowl, public relations

Smart PR can turn a little known vacation spot into a must-add to the traveler’s bucket list. Apple Vacations launched its travel packages to Cuba this week, and Cuba is a country that needs some PR among Americans vacationers. In the tourism industry, where awareness and appeal correlates with dollars, PR has the ability to…
Read more


0
June 20, 2014

PR Pros: You Can Better Educate Your Clients!

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

Every PR agency-client relationship can benefit from education. Of course, the agency team needs to get up to speed on the client’s product or service, whether it’s a  B2B/tech innovation or a new consumer product. Clients also need to understand the power of public relations to drive great campaigns in tandem with other tools and…
Read more


0
June 13, 2014

The 5 New Business Presentation Types: A Primer For PR Pros

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

You’ve spent weeks researching the category and the potential client. You’ve strategized and brainstormed and created the perfect presentation. The team has rehearsed, and everyone is psyched. You’ve set up the room and made your introductions. Its showtime! Despite your best preparations, however, there are unknowns when pitching new business. Human beings are unpredictable, subject…
Read more





0
April 27, 2014

The Art and Science Of A PR Plan

by: in: Crenshaw Communications, leadership, PR Fish Bowl, public relations

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and…
Read more



0
February 25, 2014

Convert A PR Project Into Ongoing Business With These Five Tips

by: in: account management, communications, Crenshaw Communications, PR Fish Bowl, public relations

The good news is after some blood, sweat and tears from the agency team, that tech or consumer PR client you’ve been after has awarded you the business. The bad news? It’s a project, wherein the agency must prove its marketing mettle to be considered for PR agency of record status. What can your brilliant…
Read more






0
November 5, 2013

How To Be A Winner in the PR Awards Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

By guest blogger George Drucker It’s awards season. No, not Oscars, Emmys, or YouTube. It’s the time of year where you or your PR agency, whether doing brand public relations, B2B PR, consumer PR or the like, can demonstrate your creativity, media skills, digital savvy and communications expertise in a truly competitive setting. Winning industry…
Read more


2
November 1, 2013

TGIF: Questioning PR Measurement? Please Do!

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the…
Read more