January 15, 2015

Why Writing Skills Are Still Crucial For PR Pros

by: in: Crenshaw Communications, imPRessions, public relations

How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications department.  In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must…
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