corporate social responsibility

March 20, 2018

How PR Measures Corporate Reputation

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. When it comes to government relations and regulatory issues, a stellar reputation can…
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January 17, 2018

Are CEOs Ready To Embrace Social Activism?

by: in: Crenshaw Communications, imPRessions, reputation

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility…
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November 20, 2017

How To Engage Millennials In Corporate Social Responsiblity

by: in: Crenshaw Communications, imPRessions, public relations

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun. The sixth annual #givingTuesday on November 28 will probably…
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February 28, 2014

Five Ways To Create The Right CSR PR Plan

by: in: communications, Crenshaw Communications, imPRessions, reputation

Corporate or brand reputation is often at the heart of a sound public relations strategy. And the companies who enjoy the best corporate reputations are typically those who make a commitment to social responsibility. The reasons are many: a strong reputation can help an organization differentiate its products and services, attract talent, and even mitigate…
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December 28, 2012

Secrets of a Successful CSR Campaign

by: in: communications, Crenshaw Communications, imPRessions, public relations, reputation

It’s no surprise that public trust in corporations, along with government and faith institutions, seems to be at an all-time low. According to the Reputation Institute’s 2012 Corporate Social Responsibility RepTrak 100 Study, only 17% of respondents trust what companies promise in their marketing. What’s more, a mere 6% perceive the top 100 companies as…
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