Crenshaw Communications










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June 28, 2017

Smart PR Helps Spread Good News

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. Crenshaw client Brainjolt knows this; it delivers feel-good content that…
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June 13, 2017

Avoid These 7 PR “Surprises”

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to…
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June 8, 2017

A Summer PR Playlist

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment.  But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we…
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June 7, 2017

When A Small Business Has A Big (PR) Advantage

by: in: imPRessions

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists…
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May 18, 2017

Six Steps to Better PR/Media Relationships

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

Recently a journalist posted some basic advice for public relations people to improve media relationships. He said to “read stuff, then take it to reporters who like that stuff.” That’s a little like Elmore Leonard advising writers to “try to leave out the part that readers tend to skip.” Simple, yet true, and harder than…
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May 12, 2017

Making The Most Of A Hashtag Strategy

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nearly every public relations campaign can benefit from smart use of hashtags, those words that start with the symbol # and make social content more searchable by topic. Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Building Better Hashtags Hashtags work best when…
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May 9, 2017

Should Public Relations Change Its Name?

by: in: imPRessions

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies…
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