Crenshaw Communications


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May 22, 2009

Partnership Unlimited

by: in: communications, Crenshaw Communications, leadership, public relations

Spending  time at the international meeting of our sister consultancies (www.proi.org) has given me the chance to catch up with colleagues, commiserate about the economy, and share insights about trends affecting our business.  The caliber of the firms in our global partnership is extraordinarily high, and the discussions have been both passionate and eye-opening.  It also…
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May 20, 2009

Why American Idol Matters

by: in: celebrity, Crenshaw Communications

Okay, it doesn’t.  Not really. But, every year as I get suckered into Idol madness just after the group dwindles to eight or less, I look for reasons that justify watching.   This year, it’s easier, since it’s become a Tuesday night treat that my daughter and I enjoy together, like a mother-daughter date night.  We tune…
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May 18, 2009

Can’t Beat ‘Em? Re-Brand ‘Em!

by: in: branding, Crenshaw Communications, leadership

  Words are important. That’s why it’s not just the swine flu virus that’s gotten a nifty new government-issue name. Washington is in a frenzy of rebranding. The Obama administration has rejected the Bush-era “global war on terror” in favor of the more oblique “overseas contingency operation.” In a particularly awkward phrasing, Homeland Security Secretary Janet Napolitano calls…
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May 12, 2009

Facebook and Holocaust Deniers: Reaching A Boil

by: in: Crenshaw Communications, crisis management

Over the past several days the blogosphere’s been on fire with news of Facebook’s refusal to take down pages by groups who deny that the Holocaust occurred.  In defending its policy, Facebook spokesperson Barry Schnitt said, “We want (the site) to be a place where people can discuss all kinds of ideas, including controversial ones.”  To those pressing Facebook to…
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May 8, 2009

Mother's Day Goes Social – And Socially-Conscious

by: in: celebrity, Crenshaw Communications, social media

Brandweek ran an interesting feature recently about a M2Moms survey in which 73 percent of moms said they feel advertisers don’t really understand them. While it’s true marketers have lagged in recognizing the purchasing power and social clout of mothers, I feel many are listening to and reaching the so-called Power Moms, on their own digital turf. …
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April 30, 2009

Branding A Pandemic or "Aporkalypse Now"

by: in: communications, Crenshaw Communications, crisis management, public relations, social media

The media buzz surrounding the influenza virus formerly known as swine flu has resulted in an epidemic of both controversy and criticism.  Is it overkill? Many think so. But over the past 24 hours, the PR offensive around the flu hasn’t been about prevention or panic…it’s about the virus’s brand.  As of yesterday, the World…
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April 27, 2009

Can Craigslist Limit the Damage?

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

  We’ve seen all kinds of business crises in the past several weeks, from the #Amazonfail glitch that took over Twitter to the Domino’s Pizza social media storm.  But, from a PR perspective, it doesn’t get much worse than having your brand be the descriptor for a horrifying crime. Yes, it’s happened before to Craigslist, and…
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April 22, 2009

Staying Green When You're in the Red

by: in: Crenshaw Communications, crisis management, reputation

  For the past several years, just before Earth Day, we’ve done a survey on behalf of Call2Recycle, a battery and product collection and recycling program, about “green guilt,” a term we coined that’s pretty self-explanatory. Green guilt is what you feel when you toss your soda can into the regular garbage, or shove that once-trendy-but-now-obsolete…
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April 20, 2009

Ford Throws A Social Media Fiesta

by: in: communications, Crenshaw Communications, public relations, social media

At last, some good news from Detroit…or at least, an interesting move in which the words “bailout” and “bankruptcy” have no place. Ford recently announced that it will offer Fiesta subcompact cars to 100 Web types – bloggers, Twitter rockstars,  and social media influencers – for six months.  The lucky 100 will receive car insurance and gas, so they can test-drive the Fiestas…
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April 17, 2009

Following Oprah

by: in: celebrity, Crenshaw Communications, social media

    She’s arguably the most influential figure in our culture next to the President…except, wait, she picked our President, right?  Seriously, the social media world is atwitter after the announcement that Oprah will make her first Tweet Friday on her show.  Only @Oprah, the Queen of Everything, could rack up over 40,000 followers before posting a…
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April 16, 2009

When Bad Things Happen To Good Brands

by: in: communications, Crenshaw Communications, crisis management, reputation, social media

  Too often, a company’s own failings can put its brand at risk.  But, as the world knows, sometimes — well, stuff just happens.  Earlier this week, Domino’s Pizza found itself facing a brand reputation crisis when two North Carolina store employees videotaped themselves doing disgusting things to food and placed the video on YouTube…
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April 10, 2009

The Label Made Me Do It

by: in: communications, Crenshaw Communications

    As someone who’s spent years working on behalf of food and health brands, I understand the critical need for solid communication about the nutritional value – or lack of it – in food products, particularly convenience or fast foods. But, when I read about lawsuits against food companies filling up the court dockets, as…
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February 28, 2009

Newspaper 2.0?

by: in: Crenshaw Communications, technology

Friday’s report that Hearst will launch a wireless e-reader for magazines and newspapers, similar to Amazon’s Kindle, is deeply encouraging news for those of us who hope that reports of the death of traditional media are exaggerated. It’s a risky venture, to be sure; hardware is a completely different business from content, and not all…
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February 23, 2009

Truth and Consequences

by: in: communications, Crenshaw Communications, leadership

Transparency and honesty are good things, right?  They build trust, and trust engenders loyalty.  But, here’s a dilemma.  What happens when telling the truth makes the situation worse? Case in point:  President Obama cautions that a full economic recovery could take years, and the market shudders.  Senator Dodd refers to bank nationalization, which most experts believe…
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February 18, 2009

Frugal is the New Black

by: in: communications, Crenshaw Communications, marketing, public relations

Last night I had dinner with an old friend who does stock market analysis, and our conversation around the economy was pretty much “an orgy of pessimism,”  in the words of Philippe Daumann. But, enough about that. The more interesting part of the discussion was about “the new frugal.”  My friend feels that no marketers have yet managed to align…
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February 12, 2009

Random Thoughts In Defense of "25 Things"

by: in: social media, technology

Given the backlash, it’s hard to admit that I can’t get enough of “25 Random Things About Me,” the annoying, addictive chain-letter-cum-confessional that got started on Facebook and now is taking over the world. Yes, it typifies what many don’t like about Facebook and Twitter — the over-sharing, time-sucking, sometimes self-indulgent posts, games, applications and invitations…
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February 9, 2009

A New Chapter

by: in: public relations

Today marks our official rebranding as Crenshaw Communications, and we couldn’t be prouder or more energized. Though we’ve all been working together at Stanton Crenshaw, our old firm, for many years, it’s exhilarating to launch a new brand and website. I’ve had my own PR business, in a partnership, for over a dozen years, so…
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February 2, 2009

I Want My DTV…Now!

by: in: Crenshaw Communications, technology

But, it’s not happening. As everyone who follows the digital TV transition drama knows, the postponement is back on.  The House had overturned the Senate bill that would postpone the switch until June, but in yet another twist, the delay is expected to stand after a second House vote later this week.  Read more here….
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January 26, 2009

Bullish on the Ox?

by: in: Crenshaw Communications, leadership

Today is the start of the lunar Year of the Ox.  In Asian astrology, the ox symbolizes calm, hard work, resolve, and tenacity, which seem like reassuring symbols.  Chinese astrologists, however, are predicting a tough year.  In fact, according to an Associated Press report prominent Asian soothsayers say newly elected US President Barack Obama will…
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January 16, 2009

Working Women Hit A Milestone

by: in: imPRessions

In my New York Women in Communications discussion group, there’s been lots of talk about how and whether an economic downturn disproportionately affects women and minorities…particularly those of us in editorial, marketing or corporate communications, or advertising.  Though communications had undoubtedly been hit, there may be some good news for working women. It seems women…
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January 8, 2009

What Happens in Vegas….Seems Like Less Than Usual

by: in: technology

The Consumer Electronics Show, one of the most well-attended and splashy tech conferences on earth, is decidedly more subdued this year.  You don’t have to read the news and blog accounts to feel the difference.  On the one hand, it’s easier to get a taxi, a restaurant reservation, or show tickets.  It also seems to…
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