Crocs

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August 3, 2009

Don't Get Mad, Get Online; Social Media As Bully Pulpit

by: in: Crenshaw Communications, public relations, reputation, social media

  Social media has become not only a way to connect with friends and contacts, but a bully pulpit about customer service. Today’s Wall Street Journal features yet another story about large companies who act fast to avert PR disaster when someone complains publicly about their service or brand.   And, why not? Who hasn’t used…
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