crowdsourcing

9
December 21, 2010

Ten Trends That Will Affect Public Relations Pros in 2011

by: in: communications, Crenshaw Communications, crisis management, public relations, reputation

PR is reaching a golden age, triggered by the growth of social media and new, more relevant metrics. PR is dead, a bridesmaid in the hot pursuit of larger budgets and sexy social programs. The predictions are all over the map, but, as usual, the truth lies somewhere in the middle. Here’s our list for…
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7
October 11, 2010

The Gap’s New Logo: Bad Fit or Savvy PR Move?

by: in: branding, communications, Crenshaw Communications, crisis management, public relations, social media

It almost seemed like a PR stunt. When the Gap replaced its iconic logo with a new visual identity, Gap-watchers were not just alienated.  They seemed to take it personally. It was as if a fortyish suburban dad suddenly hired a downtown stylist. Branding experts decried the Helvetica font with its tech-y box as “lazy,” and fashion bloggers rejected…
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2
September 24, 2009

Etsy's "Homemade" Ads Are A Hit

by: in: advertising, creativity, Crenshaw Communications, social media

Just when I was about to write off the “crowdsourced” advertising trend as a fad…I happened to read about Etsy.com‘s consumer-generated commercial campaign in AdAge. The online crafts marketplace launched a contest among its own members for 30-second spots, and some of the entries are wonderful. You can view them and vote for your favorite handmade…
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1
September 14, 2009

Will Crowdsourcing Make Agencies Obsolete?

by: in: advertising, communications, creativity, Crenshaw Communications, public relations, social media

    It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the crowd to market your product. After all, they’re the ones buying it. Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t…
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