Dave Barger

March 29, 2012

JetBlue’s Response to Pilot Breakdown: Light On Crisis PR Strategy?

by: in: communications, Crenshaw Communications, crisis management, imPRessions, public relations, reputation

All airlines are prone to rough PR weather, but JetBlue seems to have more than its share. Maybe it’s because during a time of rapidly deteriorating expectations, many of us still expect more of JetBlue. It’s that rare industry bird, the customer-friendly airline. An oxymoron. So when it goes off-course, that’s news. There was the…
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