David Letterman

October 5, 2009

Is David Letterman A PR Genius?

by: in: celebrity, Crenshaw Communications, crisis management, public relations, reputation

PR agency and crisis management pundits are saying that Letterman’s handling of last week’s bizarre extortion plot against him was a public relations masterstroke. As the world knows, Letterman chose to recount his experience last Thursday in a ten-minute monologue – but not his usual kind. Somewhere in those ten minutes, the late-night host admitted…
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