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March 20, 2012

Tuesday Tips: Borrowing Interest (or Even Stealing it!) Successfully Linking PR Clients to Breaking News

by: in: PR Fish Bowl, public relations

So your client isn’t making that huge “New iPad” headline news?  You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist.  Get…
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